LTR Executes Definitive U.S. Commercial Agreement with Shed
Released
Released
Announcement PDF
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LTR Pharma Limited (ABN 64 644 924 569 / ACN 644 924 569)
LTR Pharma Executes Definitive U.S. Commercial Agreement
with Shed
17 July 2026
Highlights
• Definitive commercial agreement executed with Shed, a leading U.S. direct-to-consumer (DTC) telehealth
platform
• Converts the previously announced binding Term Sheet into a comprehensive long-form commercial
agreement
• Establishes the commercial framework for the planned U.S. commercialisation of ROXUS®
through Shed’s
dedicated men’s health platform, Mavrox
• Shed has committed to support delivery of not less than 150,000 ROXUS units during the first 12 months
following Commercial Launch
• Represents another major milestone in LTR Pharma’s U.S. commercialisation strategy as the parties
progress toward Commercial Launch
LTR Pharma Limited (ASX:LTP) (“LTR Pharma” or “the Company”) has executed a definitive Telehealth Distribution
Agreement with Shed Holdings LLC (“Shed”), a leading U.S. direct-to-consumer (DTC) telehealth platform,
converting the previously announced binding Term Sheet into a definitive commercial agreement governing the
planned U.S. commercialisation of ROXUS®
.
The agreement establishes the commercial framework for collaboration between LTR Pharma and Shed on
commercialisation, branding, marketing and operational activities, providing a long-term foundation as both
companies prepare for Commercial Launch.
Shed will commercialise ROXUS through Mavrox™, https://mavrox.com, its dedicated men's health platform,
giving U.S. patients a streamlined digital pathway to consultation and treatment, where clinically appropriate.
Shed will also commercialise ROXUS on its own site, https://tryshed.com.
The execution of the definitive agreement enables both parties to focus on the remaining implementation
activities ahead of the planned U.S. Commercial Launch. The agreement represents another important step in
LTR Pharma’s strategy of commercialising ROXUS through established U.S. healthcare partners.
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LTR Pharma Limited (ABN 64 644 924 569 / ACN 644 924 569)
A Long-Term U.S. Partnership
The agreement marks the beginning of what both companies expect to be a long-term commercial relationship.
Shed brings an established patient acquisition engine, licensed telehealth infrastructure, clinician network and
digital marketing capability that has been developed over many years. Through this agreement, LTR Pharma gains
access to an established U.S. direct-to-consumer commercial platform without the time and capital required to
build its own patient acquisition and telehealth infrastructure. LTR Pharma contributes a clinically differentiated,
rapid-onset intranasal treatment platform. Together, the companies are positioning ROXUS to meet a clear gap in
the U.S. market for a genuinely differentiated approach to erectile dysfunction treatment.
Reflecting its confidence in patient demand for ROXUS, Shed has committed to support delivery of not less than
150,000 units during the first 12 months following Commercial Launch. This commercial volume commitment
forms part of the agreed performance framework underpinning Shed’s ongoing exclusivity.
The definitive agreement further reduces execution risk as LTR Pharma advances toward U.S. commercialisation,
and represents another significant milestone as the Company progresses toward U.S. Commercial Launch.
Next Steps
LTR Pharma and Shed will now focus on completing the remaining implementation activities required to support
Commercial Launch.
Preparatory work is already underway, with ROXUS now featured on the Mavrox platform ahead of Commercial
Launch and a patient waitlist established.
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LTR Pharma Limited (ABN 64 644 924 569 / ACN 644 924 569)
The Company will update the market as Commercial Launch conditions are satisfied.
About Shed
Shed Holdings LLC is a U.S.-based direct-to-consumer (DTC) telehealth company focused on subscription-based,
clinician-prescribed treatments delivered through a digital patient acquisition and fulfilment model. Shed has
established expertise in patient acquisition, recurring prescription programs and digital healthcare delivery across
multiple therapeutic areas, including men’s health through its dedicated Mavrox platform. Under the agreement,
Shed is responsible for patient acquisition, platform operations, clinical infrastructure and related marketing
activities supporting the commercialisation of ROXUS.
LTR Pharma Executive Chairman, Lee Rodne, said:
"Executing this definitive agreement with Shed is a major milestone in our U.S. commercialisation strategy, and
one we're genuinely excited about. We've now moved from signing a binding Term Sheet to executing a definitive
long-form commercial agreement with a partner that has built a highly capable direct-to-consumer telehealth
platform. We believe this provides LTR Pharma with a credible, scalable pathway into the U.S. market.
Shed brings an established telehealth platform, a licensed prescriber network and real patient acquisition
expertise, capabilities that would have taken us significant time and investment to build on our own. Combined
with ROXUS's differentiated, rapid-onset profile, we believe this partnership gives U.S. patients a genuinely
differentiated treatment option and gives LTR Pharma a credible, scaled pathway into the U.S. market.
Our focus now turns to completing the remaining implementation activities alongside the Shed team and
delivering Commercial Launch."
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LTR Pharma Limited (ABN 64 644 924 569 / ACN 644 924 569)
Morley Baker, Chief Executive Officer of Shed and Mavrox, said:
"We're thrilled to announce our formal partnership with LTR Pharma. ROXUS is a genuinely differentiated product
in a category that has seen very little true innovation, and a rapid-onset intranasal option is primed for customer
success.
Mavrox will launch with ROXUS as its hero product, furthering our commitment to supporting its successful
commercial launch. Our teams are eager to bring ROXUS to patients across the U.S. alongside the LTR Pharma
team."
- ENDS –
This announcement has been approved by the Board of Directors.
Forward-looking statement
This announcement contains forward-looking statements, including in relation to the timing of Commercial
Launch, achievement of minimum order volumes and the Company's commercial strategy. These statements are
based on information currently available to the Company and involve known and unknown risks, uncertainties
and assumptions, many of which are beyond the Company's control. Actual results may differ materially from
those expressed or implied. The Company does not undertake to update any forward-looking statement except
as required by law.
About LTR Pharma
LTR Pharma is a commercial-stage pharmaceutical company delivering innovative therapies to address significant
unmet medical needs through its proprietary intranasal drug-delivery platform. The Company has successfully
commercialised its rapid-acting treatment technology in Australia and is expanding access whilst advancing
regulatory pathways in the U.S. and other key markets.
LTR’s lead products, SPONTAN®
and ROXUS®
, are fast-acting intranasal sprays for the treatment of erectile
dysfunction, enabling onset of action in 10 minutes or less. Building on this proven technology, the Company is
now advancing OROFLOW®
, a novel intranasal spray under development for the treatment of Oesophageal
Motility Disorders (OMD) – a debilitating group of conditions affecting swallowing function.
Through strategic partnerships, LTR Pharma is expanding its pipeline and global footprint to deliver differentiated,
patient-centric treatments that enhance quality of life.
1800 519 711 | ltrpharma.com | investors@ltrpharma.com
LTR Pharma Limited (ABN 64 644 924 569 / ACN 644 924 569)
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